Advertise in The Vegetarian The Quarterly Journal Of The Vegetarian Society

Since 1848 The Vegetarian Society has been dedicated to promoting vegetarianism as a healthier option for people, for animals, and for the world in which we live. With our help, vegetarianism has grown from a small group of humanitarian individuals to become an accepted way of life for over 3 million people. The role of the Society is to educate, to inform and to campaign for a more humane way of life. Every week we answer hundreds of queries by letter and telephone on every aspect of vegetarianism. TV & radio, newspapers and magazines, adults, children, schools, hospitals, restaurants, hotels - they all turn to The Vegetarian Society for expert advice and information. The Vegetarian has been the voice of vegetarianism since 1848. It is the official journal of The Vegetarian Society. The Vegetarian is a dynamic and influential publication. It provides a lively mix of the latest news and campaign coverage with health and nutritional information, celebrities and lifestyle features, recipes, travel, product news, environmental issues, research news, special offers, an advice page, a stimulating letters column and an excellent classified section. The Vegetarian gives its readers editorial with integrity, which gives your products the benefit of a relevant and influential environment backed by the authority of The Vegetarian Society. Click here to see samples from the latest issue Readership The Vegetarian Society's members receive every issue of The Vegetarian as part of their membership package, subscriptions are also bought by libraries, universities and health professionals, giving your business an influential, opinion-forming target audience with a strong commitment to a vegetarian lifestyle. Reader Profile Vegetarians are more likely to be female, age group 18-35, from the ABC1 socio-economic groups. This corresponds with results from Realeat and Bradford University and means that our readers are affluent "reformers" who are willing to pay more for your specialist products. Ethical issues and concern for animal welfare emerged as the main reasons for becoming vegetarian, particularly amongst the younger readers. Concern over a healthier diet is also a growing influence. Advertising Display Ads the vegetarian provides you with a tailor-made environment for your products. Only limited advertising space is available giving a far higher editorial to advertising ratio, and less competitive surroundings for your advertisement. Display advertisements can be booked within the relevant editorial section. All display advertisements are facing matter. Classified The highly successful classified section includes an extensive holidays section, mail order, courses, restaurants etc. Readers tend to keep the magazine for a long time, and advertisers say that the response is excellent. Advertising revenue from the vegetarian helps to fund the work of the Society to increase the number of vegetarians in the U.K. - a continuous marketing campaign comes free with every advertisement! Advertising is accepted subject to the following conditions:- All advertised products must be free of any ingredients derived from the slaughter of animals, including fish. Finished product and contents thereof must not have been tested on animals. Books, records, tapes etc mentioned in advertisements should not contain material contrary to vegetarian principles. Written substantiation may be sought. Deadlines and Publication Dates Deadline dates for classified ads Spring 2008 - 9th Jan Summer 2008 - 31st March Autumn 2008 - 30th June Winter 2008 - 6th October Deadline dates for display ads Spring 2008 - 28th January Summer 2008 - 21st April Autumn 2008 - 21st July Winter 2008 - 27th October Publication dates Spring 2008 - 15th Feb Summer 2008 - 12th May Autumn 2008 - 8th August Winter 2008 - 14th November Deadline: generally 6 weeks prior to publication date Mechanical Data Page trim size 297x210mm DPS trim size 297x420mm Page bleed size 303x216mm DPS bleed size 303x426mm Page type size 260x180mm Half landscape 127.5x180mm Half vertical 260x87.5mm Quarter page 127.5x87.5mm Screen size Mono - 133 Colour - 133 Mono - camera ready artwork, bromide or film positive Spot colour - camera ready artwork with film overlay or film positives. Full colour - film positives, right reading, emulsion side down, or Apple Macintosh disc (3½" or CD). Software: QuarkXpress 4. All tiff/eps files and fonts to be supplied. Contact: Graham Drummond :- Tel: 0161 925 2000, Fax: 0161 926 9182, email: ads@vegsoc.org The Vegetarian Society, Parkdale, Dunham Road, Altrincham, Cheshire WA14 4QG A registered charity The Vegetarian Display Advertisement Rates COLOUR £ DPS 1800 L/H PAGE 1000 R/H PAGE 1150 INSIDE FRONT COVER 1200 OUTSIDE BACK COVER 1250 INSIDE BACK COVER 1200 HALF PAGE 500 QUARTER PAGE 300 MONO HALF PAGE 400 QUARTER PAGE 250 2 COLOUR AVAILABLE PLUS 25% Loose Inserts 0g - 20g = £60 per thousand, full circulation. 20g - 40g = £90 per thousand full circulation £70 per thousand for part circulation - 5,000 minimum. Classified Advertisement Rates Lineage £3.50 per line. 4 words per line. (minimum 3 lines) All lineage ads must be prepaid. Box numbers - £5.00 Classified display advertisements £ 10.50 per single column centimetre (scc). 4 columns per page. Full Page:£855.00 Half Page: £445.00 Quarter Page: £230.00 Spot colour (Publisher's choice) +20% Discount for pre-payment of 4 advertisements -10% Charity discount - 10%; Agency commission - 10% All rates subject to VAT @ 17.5% The Vegetarian Society, Parkdale, Dunham Road, Altrincham, Cheshire WA14 4QG Tel: 0161 925 2000, Fax: 0161 926 9182 A registered charity. Website: www.vegsoc.org e-mail: ads@vegsoc.org

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