The campaign has been developed in response to the common experience of many vegetarians who have been offered fish as a 'vegetarian' option by caterers, who seem to think that fish is suitable for vegetarians!

Clearly this myth needs to be debunked, so The Vegetarian Society is taking the helm and steering caterers in the right direction. As well as taking out advertisements in the trade press, the Society has produced two sets of wallet-sized cards - one set is aimed at caterers and gives the definition of vegetarianism and details about the free advice and recipe packs available for caterers; while the second set is to give out to your fish-eating “vegetarian” friends! The caterers cards can be given to the chef or manager, or left discreetly on the table.

To order a set of cards to give your fish-eating veggie friends please e-mail fishes@vegsoc.org

To order a set of caterers cards please e-mail fishcampaign@vegsoc.org

Omega 3 - shattering the fishconceptions

Press Releases - further news about the Fishconceptions Campaign

Fishy Survey - see the results of our online survey

Fishy Tales - dip into veggies' fishy horror stories!

There’s nothing fishy about it! - press release

Downloads

Download pdf images of the info cards to print and cut out yourself.

Download pdfs of the advertisements we put in the trade press

Further information on related fishy issues

PETA - www.fishinghurts.com

Animal Aid - www.animalaid.org.uk

Shellfish Network - www.shellfishnetwork.org.uk

The Official Word - New Food Standards Agency Guidance on Vegetarian and Vegan Labelling developed in consultation with The Vegetarian Society and The Vegan Society.