The Vegetarian Society is pleased to welcome KETTLE® Foods as new clients. The KETTLE® Chips new Seasonal Edition - Mature Cheddar and Burgundy - will be the first in the range to display the Society's symbol of approval. Available from September for a limited period of four months the chips are ideal for vegetarians who are cheese and wine lovers - especially with the party season approaching.

The Vegetarian Society's trademark was established in 1969. Since then it has become the most widely recognised and trusted stamp of vegetarian approval anywhere in the world. The symbol can be found on a huge range of products, including retail food and drinks, catering supplies, household goods, cosmetics and toiletries. The strength of the symbol is based on products meeting four firm criteria. No other symbol gives consumers such reassurance and inspires the trust that comes from the Vegetarian Society approved symbol.

For further information on the symbol see Setting Standards for a general background, or contact the Society's Corporate Relations department on 0161 925 2000.

The Vegetarian Society, a registered charity, is the oldest vegetarian organisation in the world. It offers an independent voice able to promote and provide information on vegetarianism. It promotes National Vegetarian Week which takes place next year from 15 June - 1 July. The Society operates, the Cordon Vert Cookery School, a membership scheme and publishes The Vegetarian magazine quarterly. The Society is dedicated to promoting a diet that is good for animals, health and the environment.

Notes to editors:
(this is for press only - public:- please see how to contact us)

For more information please contact Su Taylor, Press Assistant, on 0161 925 2012 or Samantha Calvert, Head of Public Affairs, on 0161 925 2009.

Out of office hours please call 0973 108167.

For further information, photography or samples of KETTLE® Chips please call Pindsay Bains/Sara Hately, Communications Plus, Tel : 0207 978 4132 and Fax: 0207 801 0535

KETTLE® Chips is the registered trade mark of Kettle Foods Ltd. To help us protect its trademark, please may we ask that the mark is used in this style.