Mars Latest
10 August 2007
The Vegetarian Society welcomes the recent announcement by Masterfoods
regarding its new vegetarian labelling system for Mars confectionery
products and recognises this as a positive step. However the Society
is disappointed that, due to the use of battery eggs in the iconic Mars
Bar, Masterfoods were unable to proceed with The Vegetarian Society’s
accreditation.
Read the press release
21 May 2007
The Vegetarian Society's door is always open to companies seeking to
better serve vegetarians. A Masterfoods representative has made contact
with us and we are very pleased that they now recognise the importance
of integrity to all their customers, especially vegetarians. We cannot
endorse any planned actions by the company until we receive detailed
assurances about the ingredients and processes involved in production
but we are delighted that Mars UK has been honest enough to mark the
beginning of National Vegetarian Week by admitting that it made a mistake.
The best thing they could do now is, of course, to take up our accreditation
scheme and earn the right to brand their products as Vegetarian Society
Approved."
~
Dr Annette Pinner, Chief Executive, The Vegetarian Society.
Read
Mars’ own statement
Masterfoods have put a list of products of their website showing best
before dates on or after which the products will be suitable for vegetarians.
They state that the products will be available in stores in the next
2 to 3 weeks. Our current understanding is that any other Masterfoods
confectionary product not on the list is unsuitable for vegetarians.
www.masterfoodsconsumercare.co.uk/veg_prodlst.asp
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