National Vegetarian Week 2003 Launch

Veg Week launch sends the right message!

Safeway staff sampling the store's own pizza variation

On Monday 19th May, NVW 2003 was launched in Safeway's St. Katherine's dock store. Vegetarian Society staff and nutritionists from Safeway were on hand to give the stores' many lunchtime visitors helpful advice on going veggie. As well as treating customers to tastings of Safeway's new veggie range (which I have to admit, were so delicious, that I didn't need to buy any lunch that day!), we gave out hundreds of copies of our Satisfaction recipe booklet. Customers got the chance to enter a competition to win a mountain bike by guessing the correct number of products in the new Safeway vegetarian range (15). The Society's Press Officer, Kerry Bennett, was on hand to release the results of our "saucy survey" and Safeway's announced the results of their own survey (which research indicates that we will all be veggie by the year 2047!). The day was a great success with many customers vowing to make at least one of the Satisfaction recipes during the week.

Matt

 National Vegetarian Week 2003 index