From supermarkets and international brands to the smallest
independent, businesses of all kinds have a chance to gain profile,
exposure and sales through this annual celebration of all things
vegetarian.
Vegetarianism is a healthy, ethical lifestyle appealing
to key consumer groups.
Vegetarians have a disproportionate influence over the
shopping and dining habits of mixed families and social groups.
Vegetarians are joined by the rapidly expanding “meat-reducer” category,
to form a large and growing sector. Up to a third of the population
now only eat meat ‘occasionally’ (Gallup Poll for
Realeat, August 2001)
National Vegetarian Week is the annual awareness-raising
campaign for vegetarian food, diet and health. Run annually by The
Vegetarian Society, it offers an ideal opportunity to gain media
coverage and maximise promotional activity for your meat-free products
and services.
National Vegetarian Week media coverage grows year on year,
reaching a circulation of over 80 million in 2003.
Please contact Matt
Parkinson, Events & Communications Officer if you would
like to discuss opportunities to get involved in National Vegetarian
Week 2005 and/or ways to work with The Vegetarian Society.
