From supermarkets and international brands to the smallest
independent company, business involvement in National Vegetarian Week
is the key to its success and this year is certainly no exception! Don’t
let your business miss out on this opportunity to gain profile, exposure
and sales through this annual celebration of all things vegetarian and
remember;
• Vegetarianism is a healthy, ethical lifestyle appealing to key consumer
groups.
• Vegetarians have a disproportionate influence over the shopping and
dining habits of mixed families and social groups.
• Vegetarians are joined by the rapidly expanding “meat-reducer” category,
to form a large and growing sector. Up to a third of the population now
only eat meat ‘occasionally’ (Gallup Poll for Realeat, August
2001)
Between 2002 and 2003 the media coverage of National Vegetarian Week
doubled, partly due to the huge interest in just one media story released
by Safeway’s, the Headline Sponsor in 2003. In 2004 press coverage
increased by a further 20% reaching a total circulation of close to
100 million.
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