Building
on the success of 2004’s ‘multi-layered’ approach,
the thirteenth National Vegetarian Week aimed to celebrate vegetarianism
in its broadest sense and prompt media discussion on the topics
of vegetarian food, health benefits, lifestyle and commitment.
This approach was a great success and for the third year running
media coverage surpassed expectations.
The runaway
success of the week was the release of our short film ‘Rude Food’. Billed as ‘gastro-porn’,
the steamy vegetable matter certainly got the media hot under
the collar. But it wasn't the only story making the press, vegetarian
cookery, celebrities, lifestyle, politics and the rising number
of consumers seeking veggie products all made headlines during
the week.
Hundreds of businesses, schools, local groups and individuals
took part in the week, including our headline sponsor Quorn.
Some of their highlights are included in the full report along
with details of how to get on board for next year.
Thank you to everyone who took part in NVW this year and to
those who didn't, read the full report and be inspired for 2006!
Click
here to download the Official Report on NVW 2005 (pdf format).
The next
National Vegetarian Week will be 22nd to 28th May 2006 - keep
watching this space for details! |
