From supermarkets and international brands to the smallest
independent company, business involvement in National Vegetarian Week
is the key to its success and this year is certainly no exception! Don’t
let your business miss out on this opportunity to gain profile, exposure
and sales through this annual celebration of all things vegetarian and
remember;
• Vegetarianism is a healthy, ethical lifestyle appealing to key consumer
groups.
• Vegetarians have a disproportionate influence over the shopping and
dining habits of mixed families and social groups.
• The Key Note Market
Assessment of Vegetarian Foods Report 2004 predict the total UK Vegetarian
Foods Market will continue to grow, rising to £779 Million pa in
2008/2009.
Between 2002 and 2003 the media coverage of National Vegetarian Week
doubled, partly due to the huge interest in just one media story released
by Safeway’s, the Headline Sponsor in 2003. In 2004 press coverage
increased by a further 20% reaching a total circulation of close to
100 million. However, in 2005 we went even further surpassing all expectations
and reached a final circulation figure of over 172 million !!
“Body and Being took part in National
Vegetarian Week because being a new restaurant, this was the perfect
platform for us to get ourselves
known. We did a huge publicity campaign via the local press, the website,
and leaflet distribution. We held a World Gastronomic Tour including
dishes from various countries, which proved a huge success with a waiting
list of guests most nights! We got some excellent media coverage in the
local newspapers which has since helped us become known as THE vegetarian
eatery in town!" Shruti
Whittington, Director, Body & Being
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