March 2006

National Vegetarian Week (NVW) 22nd - 28th May 2006

Sponsored by Quorn

Your Chance to Get Involved - Businesses

This year’s National Vegetarian Week takes place from 22nd-28th May 2006, and promises to be an excellent opportunity for building relationships with both vegetarian and ‘meat-reducing’ customers.

If you haven’t got involved before, or, if you were delighted with the feedback and business gained from previous NVWs, here is your chance to tap into the highly lucrative and extremely popular vegetarian market.

With over 3 million vegetarians in the UK and a growing interest in meat reduction (following recent reports on the health benefits of a veggie diet) there isn’t a better time to discover how your business or organisation could benefit.

According to market research from Key Note (September 2004), the vegetarian sector has seen continuous growth over the past few years. Key Note expect this trend to continue, and predict an increase in the market value to £779m by 2008/9 (currently valued at £617m).

National Vegetarian Week 2005 was a huge success. Media coverage beat all previous records with circulation figures reaching over 172 million! Many businesses reported excellent sales on products associated with the week.

So, how can you join the winning formula? Well, we are here to help you every step of the way. Firstly, you can list your activities free on The Vegetarian Society website and order a free National Vegetarian Week business pack containing postcards, posters and lots of great ideas for promotions and special offers.

For more information or to request a business support pack, please call: 0161 925 2000, visit www.vegsoc.org, email nvw@vegsoc.org

NOTES FOR EDITORS

* For more press information, complimentary images and logos, contact Collette Walsh in The Vegetarian Society Press Office on 0161 925 2012, 07973 108 165, collette@vegsoc.org

* The in-house contact for business liaison during National Vegetarian Week is Matt Parkinson who can be contacted on matt@vegsoc.org

* For more information about Quorn please contact Sabrina Lynch at Revolver Communications on 020 7107 2720 or Sabrina.lynch@revolvercomms.com