December 2006

National Vegetarian Week 21st - 27th May 2007

15th National Vegetarian Week

DON’T MISS OUT!
Be part of our amazing success

The 15th National Vegetarian Week takes place from 21st -27th May. Once again, this high profile awareness week initiated by The Vegetarian Society provides the ideal context to build relationships with both vegetarian and ‘meat-reducing’ customers.
Here are some great reasons to get to get involved in National Vegetarian Week 2007:

• Fantastic national and regional media coverage – generate consumer interest in your business, services or products by being part of the huge National Vegetarian Week media spotlight on vegetarianism, health and ethical consumerism.
• Plus, National Vegetarian Week media coverage grows year on year, reaching a circulation of over 100 million in 2006.
• Consumer trends predict the total UK Vegetarian Foods Market will continue to grow, rising to £883 Million pa in 2010.
• Vegetarianism is BIG business with the number of people reducing their meat intake reaching over a third of the population in the UK.
• Join other businesses who have profited from the growth in vegetarianism and meat-reducing and see profits rise!

Whether your enterprise is a small independent restaurant or an international chain, a supermarket or a branded product, businesses of all kinds can gain profile, exposure and sales through this annual celebration of all things vegetarian.

To help you get the most out of National Vegetarian Week 2007, The Vegetarian Society has created a special section on its website. Full of ideas to suit every business, and with examples of the successes of previous years’ business activities, the National Vegetarian Week Business Pages also explain how you can use the National Vegetarian Week logo free of charge.

www.vegsoc.org/nvw

Get on board and list your activities. Also, order a free National Vegetarian Week business pack containing lots of great ideas for promotions and special offers.
Phone the Events Officer, Vicky Alderton on 0161 925 2000, email nvw@vegsoc.org

Whatever your business, make
National Vegetarian Week YOUR business!

Notes for editors

• For press informations, please contact Collette Walsh. The Vegetarian Society Press Office: 0161 925 2012. Email: collette@vegsoc.org

• Outside office hours The Vegetarian Society Press Office can be contacted on 07973 108 165/7.

• Alternatively visit the website for lots more information www.vegsoc.org

• The Vegetarian Society of the UK (founded in 1847) was the first organisation worldwide to adopt the term “vegetarian”. The Vegetarian Society’s definition of a vegetarian is:

‘Someone who eats no meat, poultry, fish, shellfish or crustacea and also avoids the by-products of the slaughterhouse such as gelatine, rennet and animal fats.’ The majority of vegetarians eat free-range eggs.

Don’t forget! National Vegetarian Week 2007 – 21st to 27th May