Quorn brand awareness has never been higher, and the range and versatility of Quorn products make it a favourite with vegetarians and meat-eaters alike – making the brand a perfect partner for National Vegetarian Week which aims to encourage the general public to try a diet that doesn’t depend on meat.

Michael Cohen, Quorn’s Marketing Controller, spoke enthusiastically of Quorn’s sponsorship of the 2006 National Vegetarian Week:

“ After the success of National Vegetarian Week 2005 we were really keen to link up with The Vegetarian Society again to become headline sponsors of National Vegetarian Week 2006. We want as many people as possible to learn about the benefits of a healthy, balanced, vegetarian lifestyle and we work hard to make sure that every product in our Quorn range is fully approved by The Vegetarian Society.

We know that people continue to be interested in healthy eating choices and many people are searching the vegetarian shelves in the supermarket to make these healthier choices. With our unique, low fat, cholesterol free ingredient 'mycoprotein' we are perfectly placed to offer healthy vegetarian options to those consumers actively seeking a healthier lifestyle.

So we couldn't think of a better partnership than Quorn and The Vegetarian Society to actively promote a healthy vegetarian lifestyle during National Vegetarian Week 2006!”