Cauldron heats up National Vegetarian Week 2008

 

The Vegetarian Society is delighted to announce that National Vegetarian Week (NVW) 19-25 May 2008 will be sponsored by Cauldron Foods.

“We are very proud that Cauldron Foods are to be the headline sponsors of National Vegetarian Week 2008. Cauldron is at the forefront of the meat-free market and a welcome friend on the supermarket shelves. The Week itself has gone from strength to strength, and now in its 16th year, it’s a key date in the food and lifestyle industry calendar. Last year the event smashed all previous records uniting businesses, community groups and individuals across the UK to boost public awareness of vegetarian products and services.” said Annette Pinner, Chief Executive at The Vegetarian Society.

“We're really excited about National Vegetarian Week 2008," said Rafi Arkin of Cauldron. "More and more people are discovering the fantastic variety of flavours and recipes that vegetarian food has to offer and National Vegetarian Week is a great showcase.

"This is going to be a big year for Cauldron. We've got a really inspiring line up of new products, including some developed with a well-known chef, and we're redesigning our packaging to make it more environmentally friendly and recyclable than ever."

Across the UK retailers, food producers, community groups, restaurant owners and caterers are putting National Vegetarian Week 2008 in their diaries. The Week takes place from 19-25 May and offers the ideal opportunity to launch new products, vegetarian menus, meal deals and to promote healthy eating. It also offers a chance to update your image in the media and gives an excellent opportunity to reach out to new and regular customers.

To get the most out of National Vegetarian Week 2008 visit www.vegsoc.org/nvw and download the brand new NVW Action Pack. The pack has tips and hints on how to get involved. It also lists the ways that The Vegetarian Society can support your business during the Week.

Notes for editors

· For more press information, logos, or to get a copy of the action pack, please contact Su Taylor in The Vegetarian Society Press Office: 0161 925 2012. Email: su@vegsoc.org or outside office hours on 07973 108 165/7.

· The Vegetarian Society of the UK (founded in 1847) was the first organisation worldwide to adopt the term “vegetarian”. The Vegetarian Society’s definition of a vegetarian is: ‘Someone who eats no meat, poultry, fish, shellfish or crustacea and also avoids the by-products of the slaughterhouse such as gelatine, rennet and animal fats.’ The majority of vegetarians eat free-range eggs.

· To receive a National Vegetarian Week press pack please contact su@vegsoc.org