Asked why Kerry Foods value the product approval scheme offered by The Vegetarian Society, the company’s marketing manager Peter Elvin commented:
“ We know that honest and clear labelling is a key issue for today’s sophisticated consumer, that’s why we are proud of our Vegetarian Society approval. The exacting standards that must be met to use the seedling symbol assure our customers that this is a product they can trust, and when it comes to marketing a product there’s nothing more important than that.”

The convenient, compact Brunchettas snack packs are being marketed as a sophisticated and healthy alternative to sandwiches, perfect for popping in a bag for a desktop lunch, or mid-shopping refuel. Brunchettas are available in 90g packs in the cheese section of all supermarkets and leading independent retailers, RRP £1.69.

EDITORS NOTES

For more information about Golden Vale Brunchettas from Kerry Foods contact:
Liz Wyatt on 0845 644 3609, lizprplus9@aol.com

The Vegetarian Society’s ‘seedling symbol‘ is the most widely recognised and trusted stamp of vegetarian approval anywhere in the world. For information about the criteria required for product approval see: www.vegsoc.org and select product approval from the ‘about us’ menu.