November
2002
Selwyn’s Laverbread
Gets Veggie Approval
The Vegetarian Society
is pleased to approve Selwyn’s Laverbread.
Laverbread or ‘Welsh
caviar’ is a strand-like seaweed found on the rugged rocks of coastal
Wales. Selwyn’s Penclawdd Seafoods take great care in sourcing, washing
and cooking laver to ensure that it retains its outstanding nutrition
content. Rich in protein, carbohydrate and iodine as well as vitamins
B, B2, A and C, this natural product is invaluable for vegetarians, vegans
and anyone who values great food. Selwyn’s Laverbread is also perfect
for slimmers as it is naturally low in calories.
Available direct
from Selwyn’s by mail order on 01792 850033, why not try Laverbread
as a delicious alternative to spinach in your favourite recipe, or simply
serve as a vegetable accompaniment to enhance any meal.
The Vegetarian Society’s ‘approved
trademark ‘ was
established in 1969. Since then it has become the most widely recognised
and trusted stamp of vegetarian approval anywhere in the world.
The symbol can be found on a huge range of products, including retail
food and drinks, catering supplies, household goods, cosmetics and
toiletries.
The strength of the
symbol is based on products meeting the following criteria:
- Products must
be free from all meat, poultry, fish, shellfish and crustacea.
- Products must
not contain slaughter by-products such as gelatine or animal fat.
- Any eggs used
in the product must be free-range.
- Approval will
only be granted to products or ingredients not tested on animals since
1986.
- Approval will
not be given to genetically modified ingredients as these are likely
to have been tested on animals.
The Society also
requires that cross contamination does not occur between vegetarian and
non-vegetarian products during food production. No other symbol gives
consumers such reassurance and inspires the trust that comes from the
Vegetarian Society approved symbol.
The Vegetarian Society
is the oldest vegetarian organisation in the world. It offers an independent
voice to promote and provide information on vegetarianism.
Ends/
Notes to editors
For more information
about The Vegetarian Society (Registered Charity No. 259358). please contact
Kerry Bennett, Press Officer, on 0161 925 2012 (kerry@vegsoc.org)
or Liz O’Neill, Head of Marketing and Public Relations, on 0161
925 2013 (liz@vegsoc.org)
Out of office hours
The Vegetarian Society Press Office can be contacted on 07973 108165 (Kerry)
or 07973 108167 (Liz), or visit www.vegsoc.org, where you will also find
over 500 delicious recipes.
For more information
about Selwyn’s Penclawdd Laverbread and/or product photography please
phone Delyth Mainwaring on 01792 850033. Visit the product website at
www.selwynsseafoods.co.uk
Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358
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