January 2003

Saucy New Range From Goodlife

The Vegetarian Society is pleased to welcome Goodlife Food’s new range of Saucy Bakes to it’s approval scheme.

The new range of frozen individual vegetable bakes are made from shredded potato shaped into a circle and filled with a delicious cheesy sauce and covered in crispy golden breadcrumbs.

Two flavours are currently available - Cheese & Onion or Cheese & Broccoli. Both are bursting with the regional home-cooked flavours of mature Cheddar and Cheshire cheese. Retailing at around £1.19 for a 140g portion, the bakes can be cooked from frozen in 30-35 minutes and according to Goodlife sales director Nick Bianchi, have been designed to appeal to the easy-going modern consumer. Saucy Bakes are ideal as a meal accompaniment, great for a tasty snack or satisfying as a main meal.

For more information and product photography please email
lornwhitt@talk21.com

The Vegetarian Society’s ‘approved trademark ‘ was established in 1969. Since then it has become the most widely recognised and trusted stamp of vegetarian approval anywhere in the world. The symbol can be found on a huge range of products, including retail food and drinks, catering supplies, household goods, cosmetics and toiletries.

The strength of the symbol is based on products meeting the following criteria:

• Products must be free from all meat, poultry, fish, shellfish and crustacea.
  
• Products must not contain slaughter by-products such as gelatine or animal fat.
  
• Any eggs used in the product must be free-range.
  
• Approval will only be granted to products or ingredients not tested on animals since 1986.
  
• Approval will not be given to genetically modified ingredients as these are likely to have been tested on animals.

The Society also requires that cross contamination does not occur between vegetarian and non-vegetarian products during food production. No other symbol gives consumers such reassurance and inspires the trust that comes from the Vegetarian Society approved symbol.

The Vegetarian Society is the oldest vegetarian organisation in the world. It offers an independent voice to promote and provide information on vegetarianism.

National Vegetarian Week 2003 takes place from 19-25 May.

Ends/

Notes to editors

For more information about Goodlife products / colour separation please contact Lorna Whittick, tel 0181 648 0292, email lornwhitt@talk21.com

For more information about The Vegetarian Society (Registered Charity No. 259358) please contact Kerry Bennett, Press Officer, on 0161 925 2012 (kerry@vegsoc.org) or Liz O’Neill, Head of Marketing and Public Relations, on 0161 925 2013 (liz@vegsoc.org)

Out of office hours The Vegetarian Society Press Office can be contacted on 07973 108165 (Kerry) or 07973 108167 (Liz), or visit www.vegsoc.org, where you will also find over 500 delicious recipes.

Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358

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