July
2002
Pioneering good taste for keen veggie cooks
Many items in the
popular Seasoned Pioneers’s range of authentic spice blends, chillies,
herbs and seasonings have been approved by The Vegetarian Society as
suitable
for vegetarians*.
Seasoned Pioneers
aim to “Help Adventurous Souls Achieve Culinary Inspiration”.
Authenticity is fundamental to their philosophy with only the finest
ingredients
sourced such as Naturally Smoked Spanish Pimenton, Middle Eastern Sumac
Berries and Telicherry Peppercorns from the Indian Malabar Coast. Our
product range is exceptional with over one hundred spices, chillies and
specialist ingredients ensuring the essence of every major world cuisine
is captured.
Genuine spice blends
are produced in-house by hand following strictly original recipes: selected
spices are dry roasted together in smoking hot, cast iron pans to fully
release and marry their flavours and aromas. Maximum freshness is retained
throughout their use in the kitchen by utilising attractive resealable
foil pouches. Seasoned Pioneers has already won the support of many well-known
food writers including Nigella Lawson, Nigel Slater, Mary Cadogan and
Antony Worrall-Thompson.
The Vegetarian Society’s ‘approved trademark ‘ was
established in 1969. Since then it has become the most widely recognised
and trusted stamp of vegetarian approval anywhere in the world.
The symbol can be found on a huge range of products, including retail
food and drinks, catering supplies, household goods, cosmetics and
toiletries.
The strength of the
symbol is based on products meeting four firm criteria: Products have
to be free of animal flesh, meat or bone stock, animal carcass fats,
gelatine,
aspic or any other products resulting from slaughter. Approval will only
be granted to products or ingredients not tested on animals since 1986,
any eggs used in products
must be free-range. In 1998 the criteria was modified to exclude genetically
modified organisms as these will generally have been tested on animals.
The Society also
requires that cross contamination does not occur between vegetarian and
non-vegetarian products during food production. No other symbol gives
consumers such reassurance and inspires the trust that comes from the
Vegetarian Society approved symbol.
The Vegetarian Society,
is the oldest vegetarian organisation in the world. It offers an independent
voice able to promote and provide information on vegetarianism.
The
Vegetarian Society Awards 2002 which promote good practice in the
vegetarian food and catering industries will be held on 7 November 2002
at The Waldorf Hotel, The Strand, London.
Ends/
For more information
please contact:
The Vegetarian Society (Registered Charity No 259358). For more information
please contact Samantha Calvert, Head of Marketing and PR on 0161 925
2013 (sam@vegsoc.org).
Out of office hours The Vegetarian Society Press Office can be contacted
on 07973 108167.
For more information
or photography of Seasoned Pioneers products please contact Mark Steene
or Matthew Webster on 0151 709 9330 (info@seasonedpioneers.co.uk)
or visit www.seasonedpioneers.co.uk
Note to editors
* Please note that part of the range has not been appoved by The Vegetarian
Society owing to the inclusion of non-vegetarian ingredients. For more
information on which items are approved please contact Vanessa Brown,
Coroporate Relations Manager, at The Vegetarian Society on 0161 925 2010.
Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358
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