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April 2003

Redwood pushes the boat out to launch a new range for National Vegetarian Week

After the success of its 'fish-style' fingers, The Redwood Company has really pushed the boat out and developed an entire fleet of Vegetarian Society approved fish-free food.

The new Making Waves range includes Vegetarian breaded scampi-style pieces (£1.69 for 125g), Vegetarian breaded fish-style steaks (£1.49 for 125g), Vegetarian style tuna (£1.79 for 113g) and a Vegetarian smoked salmon style paté (£1.79 for 113g).

The timing of the launch couldn't be better with National Vegetarian Week taking place from 19-25 May. At last those for whom fish is the final hurdle can go veggie without giving up their favourite flavour. As Tina Fox, Vegetarian Society chief executive, says: "Fish is often the last thing that people give up before going veggie. It's great news when a company produces new products that might help them take the final step towards a compassionate, environmentally friendly lifestyle."

These innovative new products are available from good health food stores where you will also find Redwood's Vegetarian Society Award-winning breaded fish-style fingers.

The strength of The Vegetarian Society seedling symbol is based on products meeting the following criteria:

  • Products must be free from all meat, poultry, fish, shellfish and crustacea.

  • Products must not contain slaughter by-products such as gelatine or animal fat.

  • Any eggs used in the product must be free-range.

  • Approval will only be granted to products or ingredients not tested on animals since 1986.

  • Approval will not be given to genetically modified ingredients as these are likely to have been tested on animals.

    The Society also requires that cross contamination does not occur between vegetarian and non-vegetarian products during food production. No other symbol gives consumers such reassurance and inspires the trust that comes from The Vegetarian Society approved symbol.

  • The Vegetarian Society is the oldest vegetarian organisation in the world. It offers an independent voice to promote and provide information on vegetarianism.

    National Vegetarian Week 2003 'Satisfaction' takes place from 19-25 May.

    Notes for editors

    Pictures available on request from Tracey Williams, PR consultant to Redwood.
    Tel.01225 723237
    Email.twpr@compuserve.com

    For more information about The Vegetarian Society (Registered Charity No. 259358) please contact Kerry Bennett, Press Officer, on 0161 925 2012 (kerry@vegsoc.org)

    Out of office hours The Vegetarian Society Press Office can be contacted on 07973 108165 or visit www.vegsoc.org, where you will also find over 500 delicious recipes.



    Press Officer press@vegsoc.org
    For the latest Vegetarian Society press releases visit www.vegsoc.org
    The Vegetarian Society
    Direct line - 0161 925 2012
    Fax 0161 926 9182
    Registered Charity: 259358

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    The Vegetarian Society of the United Kingdom
    Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

    Registered Charity no. 259358 Registered company no. 959115