The Vegetarian Society - Sage Press Release

Press Releases

May 2003

Sage Approval from the Vegetarian Society

The Vegetarian Society is delighted to approve the Healthy Woman Dual Pack, Healthy Man Dual Pack, Vitality 50 Plus Dual Pack, Pregnancy Dual Pack, Menopause Dual Pack, St John's Wort Herbal Caps and Echinacea Herbal Caps, all multivitamins and herbal supplements from Sage Organic Ltd.

Sourced, where possible, from the best organic ingredients, the Sage Organic range is designed specifically for the nutritional support of optimum health, which is why the utmost care is put into its formulation and production. Sage Organic products are GM free and free from artificial chemicals, pesticides, fertilizers and animal testing. They are available through Tesco, Sainsbury's, Waitrose, Asda, Somerfield, Safeway and Superdrug as well as health food and pharmacy outlets nationwide.

Liz O'Neill of The Vegetarian Society says: "Many herbal supplements are delivered in capsules made from gelatine, which is a by-product of the slaughterhouse. We are pleased to approve Sage Organic supplements as an animal-free alternative, offering more choice to the UK's three million vegetarians."

The Vegetarian Society's 'approved trademark ' was established in 1969. Since then it has become the most widely recognised and trusted stamp of vegetarian approval anywhere in the world. The symbol can be found on a huge range of products, including retail food and drinks, catering supplies, household goods, cosmetics and toiletries.

The strength of the symbol is based on products meeting the following criteria:

Products must be free from all meat, poultry, fish, shellfish and crustacea.

Products must not contain slaughter by-products such as gelatine or animal fat.

Any eggs used in the product must be free-range.

Approval will only be granted to products or ingredients not tested on animals since 1986.

Approval will not be given to genetically modified ingredients as these are likely to have been tested on animals.

The Society also requires that cross contamination does not occur between vegetarian and non-vegetarian products during food production. No other symbol gives consumers such reassurance and inspires the trust that comes from the Vegetarian Society approved symbol.

The Vegetarian Society is the oldest vegetarian organisation in the world. It offers an independent voice to promote and provide information on vegetarianism.
National Vegetarian Week 2003 takes place from 19-25 May.

Notes for editors
For more information / colour separation enquiries about Sage Organic Range Ltd please contact Sam Sergood at Good Relations PR on:
Tel.01672 810126

For more information about The Vegetarian Society (Registered Charity No. 259358) please contact Kerry Bennett, Press Officer, on 0161 925 2012 (kerry@vegsoc.org) or Liz O'Neill, Head of Marketing and Public Relations, on 0161 925 2013 (liz@vegsoc.org)

Out of office hours The Vegetarian Society Press Office can be contacted on 07973 108165 or visit www.vegsoc.org, where you will also find over 500 delicious recipes.

Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358

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