August
2004
Get your customers fruity with mySmoothieTM
A Vegetarian Society approved way to smooth the day!
Now available to
the UK market, mySmoothieTM is fully approved by The Vegetarian Society
and is a delicious
way to help meet the ‘5-a-day’ recommendations
for fruit and veg.
Each 250ml serving
of luxurious, velvety mySmoothieTM contains 2 full portions of the
finest quality,
whole, fresh fruit and berries, crushed
and blended to perfection. mySmoothieTM is a 100% pure fruit blend, is
free from additives and preservatives, and contains no wheat, dairy products
or sugar. Available in 5 fantastic flavours: blueberry, mango, passionfruit,
peach and raspberry, mySmoothieTM will satisfy sophisticates and children
alike and is expected to retail between £1.30 and £2.
For more information about the brand new mySmoothieTM concept please
phone +41 (0)79 365 91 47, email info@my-smoothie.com or visit www.my-smoothie.com
Editors Notes
For more information and product photography about mySmoothieTM, please
contact Ann Christina Herlevsen:
myGoodness International SA, Rue
Sainte-Claire 2, CH-1800 Vevey, Switzerland. Tel. +41 21 925 94 00. Fax
+41 21 926 94 01 www.my-smoothie.com info@my-smoothie.com
The Vegetarian Society’s ‘seedling symbol‘, established
in 1969, is the most widely recognised and trusted stamp of vegetarian
approval anywhere in the world. The symbol can be found on a huge range
of products, including retail food and drinks, catering supplies, household
goods, cosmetics and toiletries.
The strength of the symbol is based on products meeting the following
criteria:
• Products must be free from all meat, poultry, fish, shellfish and crustacea.
• Products must not contain slaughter by-products such as gelatine or
animal fat.
• Any eggs used in the product must be free-range.
• The Society also requires that cross contamination does not occur between
vegetarian and non-vegetarian products during food production.
No other symbol gives consumers such reassurance.
• For more information about The Vegetarian Society (Registered Charity
No. 259358) please contact Kerry Bennett, Press Officer, on 0161 925
2012 (kerry@vegsoc.org).
• Out of office hours The Vegetarian Society Press Office can be contacted
on 07973 108165 or visit www.vegsoc.org,
Press
Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358
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