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September 2005

Vegetarian Society urges the nation to start ‘New Traditions’ this Christmas

In response to food industry reports that mainstream consumers are actively reducing their intake of animal ingredients in favour of vegetarian, low-cholesterol and dairy-free diets, The Vegetarian Society has put together a free recipe booklet to help cater for all dietary needs this Christmas.

The Society worked with Swedish Soft, the non-dairy alternative to soft cheese, to create a festively flavoured menu that will appeal to traditional palates and meet the needs of veggies and vegans, as well as the increasing number of people who prefer to avoid dairy products.

Christine Tilbury who devised the new recipes said:
“ With so many different dietary preferences to contend with these days, this booklet provides invaluable advice that will really take the confusion out of Christmas catering. As meat-free cooking becomes more widely accepted, I really hope these recipes will inspire some new traditions.”

The free booklet ‘New Traditions – recipes for a meat-free Christmas’ is available from The Vegetarian Society on 0161 925 2000.

Recipes include:

Lime & Coriander Swedish Stars
Celeriac & Parsnip Rosti with Cumberland Sauce
Smoked Bean Curd Medallions with Shiitake & Walnut Stuffing
Sesame Shredded Brussels Sprouts
Cider Glazed Root Vegetables with Cranberries
Black Pepper & Rosemary Hassle-Back Potatoes
‘ Sizzling Santas’ in Blankets
Rich Mulled Wine Reduction
Fig & Walnut Mince Pies with Smooth Vanilla Swedish Glace
Soft Caramel & Black Cherry Bombe with Hot Chocolate Sauce.

Notes for editors


• For more information contact Kerry in The Vegetarian Society Press Office on 0161 925 2012/07973 108 165, kerry@vegsoc.org or visit www.vegsoc.org

• For more information about Swedish Soft and Swedish Glace, and to request samples for review, please contact Phil Bloomfield, BANC Communications on 01865 310 565 / 07966 109 875 or phil.bloomfield@banc.co.uk

• *Market research from Key Note predicts an increase in the vegetarian market value from £617m to £779m by 2008/9, as mainstream consumers continue to increase the number of vegetarian meals they regularly enjoy.

• NATIONAL VEGETARIAN WEEK 2006 takes place 22-28 May


Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358


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The Vegetarian Society of the United Kingdom
Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Registered Charity no. 259358 Registered company no. 959115