The scandal came to light when outraged member, Dave Marks, clicked on a link he spotted at the bottom of an email from a member of staff at the Society.

“I couldn’t resist seeing what the website www.rudefood.org was all about,” said Dave, “but I was absolutely shocked at what I saw. I didn’t imagine that the oldest vegetarian society in the world would ever be involved in something as tasteless as this. I just don’t know what the vegetarian movement is coming to.”

A spokesperson for The Vegetarian Society said:

“ We are deeply sorry for causing offence to any of our members. Unfortunately the link was sent out to a few people by accident, we are investigating an internal leak as we had planned to use the film as a bit of fun for our staff in celebration of National Vegetarian Week. Now that the website is in the public domain we can only say that we hope that there are other vegetarians out there that actually enjoy this sort of thing.”