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February 2004

National Vegetarian Week 24th - 30th May 2004

Cauldron Foods pledge support for
National Vegetarian Week 2004

The Vegetarian Society is thrilled to announce that Cauldron Foods, the company behind the innovative, award winning Cauldron brand of vegetarian and organic convenience foods, has become an official partner of National Vegetarian Week 2004.

Cauldron produces a wide variety of imaginative chilled meat-free products that include vegetable pâtés, snacks, burgers, sausages, vegetable roasts, and plain, flavoured and stir-fry tofu. Cauldron is the UK’s most popular brand of tofu accounting for over 93% of tofu sold nationally. The entire range is endorsed by The Vegetarian Society’s Seedling Symbol approval scheme.

As an official partner of National Vegetarian Week, Cauldron will gain a high level of brand awareness and the opportunity to promote the values that are behind their high quality products that offer real alternatives to meat.

David Arrow, Managing Director of Cauldron Foods comments:

"Our entire range is uncompromisingly meat-free and offers consumers a choice of healthy convenience foods, using natural ingredients and recipes that are interesting and taste good - not just as a substitute to meat.

"We believe that the Vegetarian Society is doing an excellent job in promoting the variety of delicious foods and ingredients now available to vegetarians and we are delighted to be associated with National Vegetarian Week."


ENDS

Notes for editors

• For more information about National Vegetarian Week, or for National Vegetarian Week recipes and images please contact Kerry in the Vegetarian Society Press Office: 0161 925 2012, 07973 108 165, kerry@vegsoc.org, or visit www.vegsoc.org

• For Cauldron Foods tofu recipes and images and more information about Cauldron please contact Julia Laflin on 020 7736 3665 or visit www.cauldronfoods.co.uk

• The Vegetarian Society defines a vegetarian as a person who eats no meat, poultry, game, fish, shellfish or crustacea. Vegetarians also avoid the by-products of slaughter such as gelatine or animal rennet in cheese. The Society only approves products containing eggs when they are free range.



Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358
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The Vegetarian Society of the United Kingdom
Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Registered Charity no. 259358 Registered company no. 959115