March 2004
FEED YOUR HEAD!
Leaflet campaign puts vegetarian food in its place –
for lunch and for life.
For National Vegetarian
Week 2004, The Vegetarian Society is launching a funky new leaflet
campaign
that aims to solve those lunchtime sandwich
dilemmas and show that choosing veggie food is an easy and delicious
decision, for lunch – and for life.
There are three
different ‘veg-head’ leaflets,
each featuring a great recipe for a vegetarian
sandwich that doesn’t resort to cheese! If you fancy lunching
on a TLT, Coronation Mushroom Ciabatta or Roast Aubergine Wrap during
National Vegetarian Week look out for the veg-heads - Luscious Lettuce,
Uber Gine and Mora Mushroom - in shops, pubs, cafés and information
centres.
For more free recipe ideas and information about vegetarian food contact
The Vegetarian Society on 0161 925 2000.
Notes for editors
• A National Vegetarian Week press resource pack including press
releases, special National Vegetarian Week recipes and food photography,
in addition to the ‘veg-head’ images, is downloadable from
The Vegetarian Society website. Visit www.vegsoc.org/nvw or contact the
Press Office.
Kerry: 0161 925 2012, 07973 108 165, kerry@vegsoc.org
Liz: 0161 925 2013, 07973 108 167, liz@vegsoc.org
•The Vegetarian
Society defines a vegetarian as a person who eats no meat, poultry,
game, fish,
shellfish or crustacea. Vegetarians also
avoid the by-products of slaughter such as gelatine or animal rennet
in cheese. The Society only approves products containing eggs when they
are free range.
Press
Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358
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