Press Releases
July 2005

Roald Dahl juices up new healthy drinks for kids

 

Fully approved by The Vegetarian Society, a brand new range of Roald Dahl pure fruit juice drinks from award-winning manufacturer, The Big J, is sure to win approval from health conscious parents and kids alike.

As Charlie and The Chocolate Factory hits the big screen, what child won’t want to enjoy an Oompa Loompa Cocktail? Made from mangoes and apple, orange, pineapple and passion fruit juices, this is one treat that parents can trust. The blackcurrant and strawberry content of a Frobscottle Swiggle, and the Sherbet Slurper containing apple, orange, lime and lemon juices, also make excellent healthy choices that kids will love.

All 3 flavours are 65% pure juice, and have no added sugar or sweeteners, no additives or preservatives. Rigorously taste-tested by children during product development using ‘Yukky and Yummie’ tests, the Roald Dahl range would be sure to meet with approval from Willy Wonka himself!

Alex Connell, The Vegetarian Society education officer, commented:
“ We are really pleased to approve The Big J’s Roald Dahl juices as they are designed to attract kids to choose healthy soft drinks – and every healthy choice is an important step towards improving our children’s diets.”

Further enquiries about the range: 0870 242 1102
www.thebigj.com

Notes for editors

For more information about The Big J’s new Roald Dahl juice range contact Karena Clarke on 0870 242 1102 or email sales@thebigj.com

The Vegetarian Society’s ‘seedling symbol‘ is the most trusted stamp of vegetarian approval anywhere in the world.
• Products must be free from all meat, poultry, fish, shellfish and crustacea.
Products must not contain slaughter by-products such as gelatine or animal fat.
Any eggs used in the product must be free-range.
The Society also requires that cross contamination does not occur between vegetarian and non-vegetarian products during food production.

For more information about The Vegetarian Society contact Kerry on 0161 925 2012, kerry@vegsoc.org

Press Officer press@vegsoc.org
For the latest Vegetarian Society press releases visit www.vegsoc.org
The Vegetarian Society
Direct line - 0161 925 2012
Fax 0161 926 9182
Registered Charity: 259358


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The Vegetarian Society of the United Kingdom
Registered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG

Registered Charity no. 259358 Registered company no. 959115