Media release 


New research states a quarter of UK evening meals have no meat or fish.


8 February 2018





Recent research published by Kantar this week states vegetarian and vegan meals are on the rise. According to the report, a quarter of all evening meals eaten in the UK are vegetarian or vegan.


Kantar Worldpanel’s study was based on the household grocery purchasing habits of 30,000 demographically representative households in Great Britain; and reports that 29% of meals for the 12 weeks up to the end of January were free of meat and fish.  


The report also points to increased sales for Quorn and fruit and vegetables.


The Vegetarian Society took part in an interview on BBC News, which was included in 5 Live’s news bulletin. You can listen to it  here.  


John Soonaye, from the Vegetarian Society said: “The results of this study reflect the trends we have seen here at the Vegetarian Society over the last year or two.  Increasingly supermarkets are providing a greater range for customers choosing veggie options – last Christmas some even had a larger vegetarian than non-vegetarian range.  Vegetarian food is rapidly becoming more mainstream, and it’s great to see research that echoes this.  Everyone likes good food, and good vegetarian food is great for everyone!”


The Kantar World Panel report is available online 


Or read the BBC’s online article here. 


Here at the Vegetarian Society we are passionate about veggie food! We want everyone to know how varied and delicious vegetarian dishes are – and how easy it is to enjoy a veggie lifestyle.



Notes to editors:


•For info, images, or interviews please contact  or call 0161 925 2012.


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The Vegetarian Society of the United Kingdom Limited, Parkdale, Dunham Road, Altrincham WA14 4QG
Registered Charity No. 259358, Registered Company No. 959115 (England and Wales)

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