Here come the vegetarians
Make sure your menu is ready
6 November 2013
Figures released this week show 25% of the British public say they are eating less meat than a year ago. The survey commissioned by the Eating Better alliance also found that 34% are willing to consider eating less meat, while one in six (17%) young people said they don’t eat any meat. With these figures in mind restaurants across the UK should be examining their menus and planning for the future.
Liz O’Neill, Head of Communications at the Vegetarian Society said, “The findings of this survey should encourage chefs and caterers to take stock. For far too long vegetarians have been expected to be grateful for pasta and tomato sauce! As more and more customers choose not to eat meat it’s the restaurants with variety, an imaginative menu and good customer service that will survive.”
Restaurants can find inspiration on how to cater for vegetarian customers online at www.vegsoc.org or for hints and tips on catering at Christmas visit www.veggiechristmas.org
The Vegetarian Society’s Cordon Vert cookery school can help even more, with a professional diploma and specialist inspiration days. Find out more about them at www.cordonvert.co.uk or follow them on Twitter @cordonvert or connect on Facebook, Cordon Vert Cookery School.
Notes to editors
• For more press information, quotes, interviews on a veggie Christmas or Cordon Vert please contact Su or Liz on 0161 925 2012/2013 or email firstname.lastname@example.org or email@example.com mobile 07973 108 165/7.
• High quality food images and recipes are available by contacting Su in the press office.
• Vegetarians account for nearly two and a half billion pounds worth of food eaten outside of the home each year, at restaurants, cafes and workplace canteens but three quarters of them are unhappy with what’s on offer. The Big Veggie Survey (2011) showed that lack of choice when eating out was the biggest difficulty veggies faced in relation to their chosen diet, with 75% of vegetarians indicating that it was a problem.
• Eating Better alliance survey figures, are from YouGov Plc. Total sample size was 1,819 adults. Fieldwork was undertaken between 11 - 12 September 2013. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). It was funded by the A Team Foundation and Friends of the Earth.