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Facebook Conversion Tracking and Custom Audiences 

Facebook provides certain features and tools (e.g., pixels, software development kit- SDKs and application programming interface - APIs) that we have added to our websites or mobile apps to allow us to send data about actions that people take on our websites or mobile apps (Event Data) to Facebook to track conversions (Conversion Tracking), to create custom audiences of people who have visited our websites or receive email communications (Custom Audiences from your Website), or to create custom audiences of people who have visited our mobile apps (Custom Audience from your Mobile App).

By accessing our websites you agree to the following:Facebook will use the Event Data received to provide us with insights about the effectiveness of our ads and the use of our websites/apps or to create our custom audience (as applicable, depending on the specific features we choose to use), and in accordance with their Data Policy ( Event Data will also enable Facebook to better target ads and to optimise our systems. In connection with such targeting and optimisation, Facebook will: (i) use Event Data collected from our website or mobile app for ads optimisation only after such Event Data has been aggregated with other data collected from other advertisers or otherwise collected on Facebook and (ii) not allow other advertisers or third parties to target advertising solely on the basis of Event Data collected from our websites or mobile apps.

Event Data will not be disclosed to other advertisers or to third parties, unless Facebook has our permission or is required to do so by law. Facebook will maintain the confidentiality and security of Event Data, including by maintaining technical and physical safeguards that are designed to (a) protect the security and integrity of data while it is within Facebook's systems and (b) guard against the accidental or unauthorised access, use, alteration or disclosure of data within Facebook's systems.

You agree and confirm that you have received sufficiently prominent notice and hereby consent to the following:

With respect to our websites use of Conversion Tracking or Custom Audiences you understand that: (a) third parties may use cookies, web beacons, and similar technologies to collect or receive information from our websites and elsewhere on the internet and use that information to provide measurement services and target ads, (b) you can opt-out of the collection and use of information for ad targeting, and (c) you can access a mechanism for exercising such choice at the following link:

We agree not to transfer or disclose any personally identifiable information to Facebook or combine any information obtained in connection with these terms with personally identifiable information. We further agree that we will not share with Facebook information that we know or reasonably should know is from or about children under the age of 13 or that includes health, financial, or other categories of sensitive information.

We agree that Facebook may include notice in or around our advertisements explaining that the ad is targeted, and we agree that we will not modify, obscure, or otherwise interfere with these notices, including any technical components that enable users to access additional information or choice mechanisms.

To read more about Terms For Conversion Tracking, Custom Audiences From Our Website, and Custom Audiences From Our Mobile App please visit: (you need to be logged in to Facebook to view this page).


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The Vegetarian Society of the United Kingdom Limited, Fundraising Regulator logo
Parkdale, Dunham Road, Altrincham WA14 4QG
Registered Charity No. 259358 (England and Wales),
Registered Company No. 00959115 (England and Wales)


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The Vegetarian Society of the United Kingdom Limited, Parkdale, Dunham Road, Altrincham WA14 4QG
Registered Charity No. 259358, Registered Company No. 959115 (England and Wales)

Fundraising Regulations